I have been fortunate to have had some amazing working life experiences and have learnt to accept that my own development was driven from both failure and success. From my early years in service with the Royal Air Force to my life as a Metropolitan Police Officer I have learnt to understand the importance of respect, perseverance and dedication, a solid platform from which I have been able to carve a progressive career in retail sales.

I started my career in the sales industry in 1994 and for over twenty years I have embraced the need for quality process, training and development. My career led me through sales, sales management, general management and operational responsibilities. I have developed and delivered sales process and customer service training for over ten years and believe that I can deliver engaging and informative content with the ability to create a learning environment that everyone can relate to whether in the classroom or the business. Whilst most of my experience has been in the automotive industry I have found my skills seamlessly transfer into other areas of sales and I have been able to support many people from different industries.

My business was endorsed by the Institute of Sales Management in 2015 and I am now a certified training provider. I continue to work with the ISM and I was asked to be a Judge for various categories in the British Excellence in Sales Management Awards in 2016 and 2017, in 2018 I was a BESMA finalist for "Innovation in Sales" along with Rolls Royce and Redrow Homes. 


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The Institute of Sales Management


I have recently become a Fellow of the Institute of Sales Management and support them with content and online mentoring for new members. I am also very proud to be a member of the Adept Global Alliance, working with other world class sales trainers, coaches, speakers and business consultants covering a wide range of products and services to support businesses worldwide.

I have a passion for sales and helping others achieve their objectives, there is nothing more fulfilling then knowing that I have been able to support and influence someone into making positive changes in their life and careers.

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Paul Blair
Managing Director, Spartan Retail Support Ltd.